10 Questions With... Juliane Trummer | Eastman Innovation Lab

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10 Questions With...

10 Questions With... Juliane Trummer

31 January 2017

At the Eastman Innovation Lab we look to our fellow design and materials experts for inspiration, community, and expertise. In order to get to know them and their projects better, we created a column called Ten Questions With...

Juliane Trummer is the VP of Design Strategy of Mormedi, a Spanish design consultancy, where she is in charge of the three verticals that the company works in: digital design, industrial design and service design. For eight years prior, she was a leader in two strategic roles at Teague, and previous to that at IBM.

What is your company known for?

Mormedi is known for service design, industrial design and digital design. In terms of tangible products, we’ve designed a few different websites for banking. We’ve been doing the future of the bank branch, creating new layouts and the whole experience around banking for several banks in Spain. That doesn’t only relate to the physical space, but it has to do also with the digital layer, with tools, with processes, with protocols, with how the service relationship between the bank and the client. As far as physical things we’ve worked on busses, LG headphones, elevators, etc. We have a broad portfolio.

What is the next project or product that would be most excited to explore?

We are working on one very exciting project for Airbus.The project funded is by the European Commission and it’s about the future cabins for Asian markets. Typically airplane interiors are designed from our point of view of western culture and standards. We thought it would be really important to take into account Asia’s cultural needs in much more detail, especially as they are fast growing in the industry.

What themes do you find yourself addressing over and over again?

How to stay competitive with the bigger companies. We always want to push ourselves to be competitive in our space. Part of staying competitive is making ourselves more flexible and fluid in our design.

How do materials matter to you?

Materials matter a lot, because they confine or they determine a lot what a project can be. We try to anticipate the material possibilities, we don’t want to design things that can’t be made or are too expensive to be made.

Who is doing work that you find inspiring?

People who work on helping the very urgent problems in the world. I feel our world is getting much more complicated. It would be great if these big companies could think about how they could help and think about the long term. I wish design could play a role there more.

What advice would you give yourself ten years ago?

Have more babies. I only have one.

What technology gets you excited?

The one that I don’t have to deal with.

What’s something you’d like to get better at?

Get better at doing things less perfectly. I’m German, so…

What is your go-to reference book?

I remember that I had this encyclopaedia called Brockhaus at home that I love looking up things in. I often think about this kind of paradigm of these experts sitting in a room and writing all these definitions of what each thing is.


Coffee or tea?


Android or IOS?


Kindle or book?


Sketch or build?


What are you reading right now?

I am reading a book about Phillip II.