In England, broken pint glasses account for more than 87,000 violent incidents each year, which costs an annual estimate of £100m in NHS, police and court costs. It’s for this reason pubs, breweries, and beer drinkers across England are expecting a ban on breakable glasses for outdoor drinking areas. In anticipation of the new law, Elgood’s Brewery teamed up with Eastman Innovation Lab to create the great, unbreakable pint glass!
What happens when you get over 1,000 people together with 150 different types of beer and great weather? The answer: great times, and broken pint glasses. Every year Elgood’s Brewery hosts an outdoor beer festival, and every year they’ve faced the same problem: some of their pint glasses would inevitably break with such a large volume of people.
The alternative, disposable plastic cups, were for single use only, creating a mountain of garbage. Their weight, lack of clarity and temperature control created a less optimal drinking experience for their customers. The brewery needed pint glasses that were durable, easy to clean, looked nice, and still gave their consumers the feeling they are having a real pint.
Elgood’s Brewery, a family-owned company in Cambridge, England, has been brewing beer at the same site for over 200 years. Belinda Sutton, Managing Director of Elgood’s, knew that the glass pint ban will not only affect their beer festival, but include all pubs across England. “I do believe we’ll have to remove glass from outdoor spaces, including our beer festival,” explains Sutton on why the brewery had to transition to a non-glass pint. “We believe these new outdoor glasses will be fantastic for the pubs too. The actual drinking experience will be the same because the weight, shape, and feel is the identical, but pubs will be able to reuse them and be able to put them into the same glass washer. The actual consumer experience will be the unchanged, but the benefits to the general public will be far greater.“
The Elgood’s outdoor pint glass allows for the same drinking experience without the fear of shattering glass. It is simply a traditional, no frills pint glass, except without any of the pitfalls of a glass pint, nor the inferior quality of disposable plastic cups. Pubs can clean them in their existing glass washers, distributors can ship them like they did glass pints, and beer drinkers enjoy the weight, temperature, and clarity that comes with a glass pint.
Elgood’s pint glass makes use of Eastman’s Tritan copolyester, which is shatter resistant, retains vibrant color, clarity and functional integrity through repeated use. It is also sustainable and BPA-free.
Eastman, aware of the new ban on glass pints, engaged Elgood’s who was coincidentally actively looking for glassware alternatives. Elgood’s was already familiar with Tritan’s applications through their glass designer, Nick Osborn of FRP, who worked alongside Eastman’s Medical device materials experts. With Eastman’s support, FRP was able to shorten their R&D period and keep prototype iterations down to a low number. EIL also produced a video that depicts the new unbreakable Elgood’s Pint in action!
Elgood’s now uses their new unbreakable pints at their brewery during their guided tours and beer tastings. During their most recent festival, attendees were enthusiastic about the pints, happy to know the risk of broken glass was eliminated, an especially good feeling for a long day of beer drinking!