Natura Brazilian Cosmetics | Eastman Innovation Lab
Projects

Natura Brazilian Cosmetics

Sustainable packaging with Eastar™ copolyester

Overview

WHO

Natura Brazilian Cosmetics

WHAT

Natura is constantly working to produce beautiful cosmetic products while improving their environmental responsibility, by reducing the impacts of their processes, products, and services.

MATERIAL

Looking to capitalize on the sustainable attributes of the material, Natura now uses Eastar™ copolyester to package their color cosmetics line, Aquarela. Eastar is part of The Glass Polymer™ family of materials, which has been very successful in the cosmetic packaging industry. When compared to acrylics, Eastar™ copolyester provides a lower environmental impact, luxurious look and feel, chemical and scratch resistance, as well as good processing conditions.

SUCCESS

Eastar™ copolyesters satisfied Natura’s high aesthetic and functional quality standards. The durability of Eastar™ continues to reinforce the quality image of the Natura brand throughout its lifetime.