Designers Antony and Richard Joseph find that color puts a smile on people’s faces. So they use color liberally in their kitchenware designs to attract attention and create a fun, emotional experience. “We're playing around with color, we're having fun with color, we're challenging the market with color, says Richard, managing director of London-based Joseph Joseph. “We're not following suit. We don't look at what's out there currently and say, ‘We've got to be doing a red because it's been in the market for three years.’ We'd much rather say, ‘Do you know what? For the next six months, let's have a bit of fun with the color and try something and, hey, if it doesn't work, we'll change it.’"
The Joseph brothers are having a lot of fun these days as the popularity of their colorful kitchen products are spreading like wildfire across Europe and now in the United States.
“People these days don't entertain in a dining room or a separate room,” Richard explains. “They entertain in the kitchen, around the kitchen and they have larger kitchens that are part of the living room. So being able to accessorize the living room and kitchen together is becoming more and more important. That's why color has come into, what was originally, a very boring functional space. People are now accessorizing with color.”
This is the third in a series of four Design Insights videos focusing on the award-winning kitchenware designs of the Joseph brothers.