Delos Vodka: Texas with a Twist | Eastman Innovation Lab
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Delos Vodka: Texas with a Twist

Incorporating a full-body shrink sleeve with Eastman Embrace™ copolyester

Overview

WHO

Dallas-based DeLos Vodka

WHAT

DeLos’ sleek black bottle stands out among traditional etched and clear glass vodka bottles on the shelf. A glass vodka bottle with a full-body shrink sleeve is unexpected and accentuates the product.

NEEDS

“Black is one of the most challenging colors on shrink sleeves in trying to obtain a level of darkness to look like black glass,” explained John McDowell of McDowell Label, the printer for the application. With sustainability in mind, DeLos also wanted a shrink label that easily separated from the bottle, maximizing recyclability of the inkless glass.

MATERIAL

“Eastman Embrace fit the bill for its superb printability and saturation capabilities,” said McDowell. “By using high definition UV ink on Embrace we were able to achieve a rich black color that direct printing and etching could not achieve.” Carlos Guillem, founder of the DeLos distillery added, “the full body shrink label enabled us to deliver a bold impact while still giving us the flexibility to create promotional packages and launch new flavors,”

SUCCESS

DeLos launched in 2009 in Dallas-Fort Worth and is now available statewide. Targeting a young, discriminating audience, the vodka comes in 50ml, 750ml, and 1.75 liter. The company was built from scratch, Guillem says, with one focus: “a small handcrafted vodka company that has the heart of Texans in mind.” From product to packaging, DeLos is sourced in Texas and served up Texas-style with a twist of its own.