The reusable water bottle has established a beachhead in the public consciousness, spreading from the sporting goods department into housewares. However, reusable bottles are still tied to their outdoor legacy, and designs that work for hiking or the athletic club do not necessarily fit home or office environments. French firm Gobilab set out to develop a sleeker water bottle for the office.
“We wanted to create an appealing, sustainable solution,” explained Florence Baitinger, one of three Gobilab founders. “We found that existing reusable water bottles looked too sporty and outdoorsy for everyday indoor, city use, so we decided to design something more attractive and appropriate for the office. The bottles needed to be transparent and lightweight — both fashionable and functional.”
The clarity and durability that made Tritan™ a great fit for the outdoors worked equally well in the office, but it was the material’s aesthetic qualities that inspired Gobilab. In addition to being lightweight, Tritan™ remains crystal clear even after repeated trips to the dishwasher. With Tritan™, the Gobi bottle maintains its aesthetic appeal over time.
Manufactured in France, the Gobi combines crystal-like Tritan™ bodies with colorful bases and an insert that displays a personalized ID or logo. When the body is filled the water magnifies the image, allowing users to differentiate their Gobi. The sturdy base also makes it easier to use the Gobi during meetings without the risk of tipping or spilling.
Each Gobi holds 40 centiliters (13.5 ounces), or the equivalent of three disposable cups. “We can replace hundreds of plastic cups per employee each year, reducing workplace waste and overhead costs,” added Baitinger. The urban-chic Gobi gets rid of trash-can culture while making the reusable bottle more office friendly.