Method Laundry Detergent | Eastman Innovation Lab
Projects

Method Laundry Detergent

Eastman Embrace™ LV copolyester enables top-to-bottom graphics

Overview

WHO

Method laundry detergent

WHAT

Method laundry detergent with smartclean technology™ revolutionizes the way laundry is done – making it easy, smart and green with a compact pump bottle and a powerful, patent-pending, formula that’s ultra concentrated, 95 percent plant-based and biodegradable. The hand-held, no-mess dispensing pump bottle is made of 50 percent recycled plastic and is completely recyclable No. 2 plastic.

MATERIAL

First of its kind in the detergent sector, the Method bottle’s distinct “lighthouse” form was wrapped in a shrink sleeve made of Eastman Embrace™ LV copolyester. The sleeve provided a sleek, glossy appearance, differentiating Method’s products on the shelf. Embrace™ LV enabled top-to-bottom graphics and a 360-degree billboard effect on both 25 and 50 laundry load bottle sizes. The excellent printability and chemical resistance of Embrace™ LV were important considerations given the hazards of the laundry room environment.

SUCCESS

The design earned method a Gold Industrial Design Excellence Award (IDEA) and Best in Show in the 2010 IDEA competition co-sponsored by the Industrial Designers Society of America and Fast Company magazine. One of the IDEA judges, Fumi Watanabe, creative manager for merchandise at Starbucks, said: "This packaging design not only packages the product, but also enhances the experience of using it. Though the pump structure is nothing new in cosmetic packaging, the combination of ultra-concentrated detergent and handy packaging brought new consumer behavior, reducing resources and water use. 'Why hasn't anybody done this before?' illustrates the design excellence of this packaging.”