Method Laundry Detergent | Eastman Innovation Lab

Method Laundry Detergent

Eastman Embrace™ LV copolyester enables top-to-bottom graphics


A boring task by most accounts, doing laundry is a source of inspiration for the folks at method, a leading innovator in stylish, eco-friendly home care products.

method laundry detergent with smartclean technology™ revolutionizes the way laundry is done – making it easy, smart and green with a compact pump bottle and a powerful, patent-pending, formula that’s ultra concentrated, 95 percent plant-based and biodegradable. The hand-held, no-mess dispensing pump bottle is made of 50 percent recycled plastic and is completely recyclable No. 2 plastic.

First of its kind in the detergent sector, the bottle’s distinct “lighthouse” shape sports a shrink sleeve made of Eastman Embrace™ LV copolyester that provides a sleek, glossy look that further differentiates it on the shelf.

Embrace™ LV enables top-to-bottom graphics and a 360-degree billboard effect on both 25-and-50 laundry load bottle sizes. The excellent printability and chemical resistance of Embrace™ LV were important considerations given the hazards of the laundry room environment.

The design earned method a Gold Industrial Design Excellence Award (IDEA) and Best in Show in the 2010 IDEA competition cosponsored by the Industrial Designers Society of America and Fast Company magazine.

One of the IDEA judges, Fumi Watanabe, creative manager for merchandise at Starbucks, said: "This packaging design not only packages the product, but also enhances the experience of using it. Though the pump structure is nothing new in cosmetic packaging, the combination of ultra-concentrated detergent and handy packaging brought new consumer behavior, reducing resources and water use. 'Why hasn't anybody done this before?' illustrates the design excellence of this packaging.”