Who- Heather Lhotka, director of packaging for POM Wonderful
What- The POM Wonderful image is tied into the ‘double-pomegranate’ single-serving container. As the company grew in popularity it wanted to expand its offerings to include a larger bottle with a handle while retaining its iconic and easily recongnizable bottle shape. The new 48-ounce container added an extra pomegranate but essentially stayed the same, keeping the now-famous bulbous pomegranate curves and the embossed stem.
Needs- Molding something this intricate, adding an integral handle and retaining the clarity of the smaller bottle was a tall task, beyond the capabilities of most materials. And the task was made even more challenging by POM’s desire to mold its own bottles
Material- POM went to Bekum America to purchase the extrusion blow molding machinery it would need to realize its design, and it came to Eastman to provide the technical know-how to create something that shouldn’t be possible. POM liked the clarity that PET provides, but conventional equipment can’t produce a clear container with an intricate design and an integral handle. Only Eastar™ copolyester can retain its clarity, while providing a container with a handle.
"We faced the challenge of producing a clear bottle with a handle while still retaining the recognizable brand image," says Heather Lhotka, director of packaging for POM Wonderful. "We were able to bring our vision to reality."