Scented Teddy Bears | Eastman Innovation Lab
Projects

Scented Teddy Bears

Eastman Tenite™ cellulosics, providing a base for scented natural polymers

Overview

WHO

Vermont Teddy Bear

WHAT

From birthdays to wedding anniversaries to graduations, Vermont Teddy Bear has a specially-designed bear for almost every occasion, and in 2010 they introduced a Mother’s Day scented teddy bears. “It’s a first for stuffed toys and a testament for how scent provides an additional emotional touch point to a product category that is all about comfort,” explained Adam Bell, president of Rotuba, Inc.

MATERIAL

The fragrance comes from pellets of Auracell® scented natural polymer located in the belly of the bear. Auracell® was developed by Rotuba based on Eastman Tenite™ cellulosics, which are primarily derived from wood pulp. Givaudan, an international fragrance house, created the scents especially for Rotuba. “The bears are a great example of how Auracell® can effectively deliver scent in different ways,” Bell explained. “You don’t see the material but it’s providing just the right amount of fragrance over an extended period of time.”

SUCCESS

The bears – one-foot high and one-foot wide – come in flower-inspired packages called Bear Bouquets. The three-bear bouquet features watermelon, strawberry and vanilla cupcake scents, the five-bear bouquet also includes grape and lemon. The fragrance is guaranteed to last up to two years. Like all Vermont Teddy Bears, the scented bears are handmade in Vermont and sport “Born in Vermont” eyes and “tush tag” with the Company’s unconditional lifetime guarantee.