London-based Black+Blum is different than most design firms in that they test, produce and market the products they design. “We are our own clients, says Dan Black.
Not surprisingly, the latest Black+Blum creation, Box Appetit is a lunch box different than any other on the market.
“We wanted people to have a product that they don't see as a disposable,” explains Martin Blum. “We wanted them to see this as a product that they keep and would find very hard to throw away.”
Black adds: “The whole concept is about making your food look good. And make it a pleasure to eat from.”