Who- Thomas Arndt and Yves Béhar and his San Francisco-based design firm, fuseproject
What- . Thomas Arndt set out to create the first low calorie organic kids product. Along the way he teamed with Yves Béhar and his San Francisco-based design firm, fuseproject, to come up with a new product and brand concept. And, voilà, a Y-shaped bottle and Y Water™ was born. Y Water is formulated z, Immune Water and Muscle Water – with all natural and certified organic ingredients. No preservatives, artificial coloring or sweeteners are used.
The need - Not only is the Y-shaped bottle different, it was a challenge to produce. Says Béhar: "This is a product that's challenging convention. It's a natural product. It's developmental water, which has never been done before. In a way, everything about this venture is about asking why? And doing things differently."
"On a scale of 1 to 10, I'd give it an eight for molding challenges," says Gary Carr, national sales director for Bekum America Corporation, a manufacturer of extrusion blow molding equipment. "This container demands careful attention to wall distribution because of its geometry. We're dealing with some rather extensive blow-up ratios."
Materials- Carr had no doubt that the unconventional bottle could be produced. This optimism was based on the success of the 48-ounce bottle Bekum and Eastman teamed to develop for POM Wonderful that has become the benchmark for large, clear handled containers.
The symmetrical multi-directional Y bottle is extrusion blow molded from Eastman's Eastar™ copolyester.
Success- "When done properly – all the conditions being right – the bottle is just a masterpiece," Carr says. "Whether it's the Y Water bottle shape or even real benign containers, the clarity, the look, the feel, the gloss – the material brings a different level of quality to an extrusion blow molded container."
"Packaging is the hero," says Arndt. "It's doing something that's not expected. There's a difference between beautiful and interesting. And this is unexpected."